All too often, I see folks promoting social media consultancy…
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All too often, I see folks promoting social media consultancy as if it were Web 1.0 “Get Your Awesome Traffic Now!” style marketing. I was checking out Drama 2.0 today, and he was commenting on how Web 2.0 pundits (presumably of my ilk?) can never seem to pin down the hard benefits of a social media campaign:
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